Hulu is working with FremantleMedia Enterprises on a first-look deal. FremantleMedia will get first crack at selling Hulu originals in markets across the world, on TV and on the Web.
Starting off this deal will be original documentary series A Day In The Life. The Morgan Spurlock-produced series will look to find a global audience for the chronicles of 24 hours in the life of ultra-famous names, like Richard Branson.
Hulu’s content tends to be geo-blocked, meaning that users outside of the U.S. can’t view the the videos on the site. However, Hulu is looking for content beyond network TV, and is making its own original series.
“We are always aiming for our originals to be as good as TV,” said Andy Forssell, Hulu’s SVP of content. “Our goal is to create be-loved content, not be-liked.”
Source: AdWeek
