Despite heavy rumors that Hulu was for sale, that is now being denied by the site’s ownership. News Corporation, Providence Equity Partners and The Walt Disney Company, the owners of the service released a statement saying they will not look to sell.

“Since Hulu holds a unique and compelling strategic value to each of its owners, we have terminated the sale process and look forward to working together to continue mapping out its path to even greater success,” the three companies said. “Our focus now rests solely on ensuring that our efforts as owners contribute in a meaningful way to the exciting future that lies ahead for Hulu.”

When it was announced that the site would be sold in June, there’s been much speculation on who would be looking to buy the site for what money. The outlets who have been interested range from digital and regular TV realms, including Amazon, Yahoo!, Google and Dish Network.

However, despite initial interest in the service, Hulu’s backers have been experimenting with models like putting some content behind a pay wall. As News Corp.’s president, COO and deputy chairman Chase Carey said, “Does it make sense to pursue that path or does it make sense for us to stay in an ownership position and continue to have it driven by content owners ”

Source: AdWeek