Online ad video network ScanScout is debuting technology that turns pre-roll ads into super-interactive Super Pre-Rolls , reports Adweek. The company’s tech can be applied to existing video, implementing a layer of interactive links that can be placed anywhere within the video frame. The improvement is over existing interactive online videos that can only place links at the bottom of video players. The company believes the added interactivity in online video ads will also provide more data for advertisers to gather.
Read more at Adweek {link no longer active}.
