ION, Ayzenberg Group’s proprietary platform that curates and activates online influencers, today announced the addition of the Brand Channel Network (BCN) to their offerings. BCN helps brands discover, connect and amplify influencers, allowing brand marketers to create and own their influencer networks in order to co-create engaging and meaningful branded content over long running campaigns.
At the upcoming [a]list summit – Influencer Marketing, taking place on July 31 at The Line Hotel in Los Angeles, ION Executive Director Robert Brill will be officially launching BCN to over 300 brand marketers in attendance.
Combining API connections into the largest social networks and algorithmic analysis of influencer metadata, the BCN finds the perfect influencers and advocates for brands and marketers. The product is built from ION’s institutional knowledge, technology licenses and proprietary reporting toolset. Marketers also benefit from Ayzenberg Group’s two decades of creative and brand strategy pedigree.
The BCN provides four major benefits: (1) Brands take greater control of their influencer marketing efforts and earn economies of scale with the BCN. (2) Marketers own influencer relationships, rather than renting them from third parties. (3) Content that gets created lives in perpetuity online. (4) Finally, marketers obtain the influencers’ audience data which they get to own and use for remarketing.
Additionally, ION boasts a growing stable of their own influencers, ION Community, who work with marketers by sharing and creating content. The BCN and ION Community are expansions of ION’s core business of creating and activating influencer campaigns. ION clients also benefit from strong partner relationships with Multi-Channel Networks (MCNs).
ION and the BCN provide aggregated reach across social networks including YouTube, Facebook, Twitter, Vine, Instagram and Twitch. Unlike traditional media, ads are not confined, intrusive or in the periphery of user attention. Clients like Sony Online Entertainment, Warner Bros. Studios and EA have seen the benefit of high quality content, trusted voices and extended reach for three years.
ION is Ayzenberg’s program that discovers, curates and activates a network of online influencers to promote products and brands through the creation and distribution of custom content. For more information, please visit joinion.net.
About Ayzenberg Group
One of the ten largest privately held creative firms on the West Coast, Ayzenberg is a full-service advertising agency with a distinctly social and agile approach. We’re all about creating and sharing brand stories–in a real-time, always-on, multi-screen way. We have advertising, social media, digital, original content, media planning and implementation, analytics and more under one roof, working as one. From videogame to beverage and consumer electronic brands, our clients value how we target, convert and generate traction with today’s connected ‘Gen Now’ consumers. Current clients include Activision, EA, Microsoft, Red Bull, Sony, Mattel, Yahoo!, Disney, and Warner Bros. For more information, please visit http://www.ayzenberg.com.
Executive Director, ION
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