Pricing for mobile and smartphones games has generally stayed around $1, with few even reaching the level of $10. However, Take-Two CEO Strauss Zelnick thinks that tablet games can eventually reach the traditional portable game price range of $30 or $40.
“Tablets are ubiquitous. And tablets are a great game platform. And it s the right sized screen. And you use the tablet to have an engaging experience,” said Zelnick. “So if all of that s true, I don’t see why we wouldn’t be able to sell a robust product for the same price point. The reason the price point is currently lower for an iPhone app is it is used for five minutes, and not for a hundred hours.”
“My take is that small screens will be used for a quick but interactive entertainment experience,” he added. “Mid and large screens can be a robust and engaging entertainment experience. That’s how my kids play games. When they’re at home, they don’t really play games on their desktops or tablets. They play games on the projection TV.”
Source: Forbes
