According to a report by Newzoo, 7.4 percent of all Americans aged between 10 and 50 were seriously thinking about buying the iPad Mini before the device was officially announced.
“The device is cool. What surprises me is the price,” said Peter Warman, CEO Newzoo. “I realize that Apple is caught in between pricing of the iPod Touch and the iPad and the fact that they keep selling the iPad 2 doesn’t make things easier. I think Apple missed a great opportunity to restructure pricing for all their products. Now they are leaving the door wide open for Google, Samsung and especially Amazon. Amazon is rolling out their business in price-sensitive Europe at an enormous pace. Even if they had lowered pricing of their total product range with only $20 per device that would have given the Apple brand an enormous boost in terms of sympathy amongst consumers that are facing a serious recession.”
Source: Newzoo.com
