Chase is paying $1 million to sponsor the New York Times iPad App. The company will advertise their new Sapphire rewards card during a campaign lasting three to six months, with a chance for renewal.
No one is quite sure of the number of NYT subscriptions that will be on the iPad, though it is hoped to be in the tens of thousands. Still, the New York Times takes in billions of dollars every year, so it’ll have to increase quite a bit to have a positive impact on their bottom line. With the iPad having just launched, marketers are still trying to assess the real value of advertising with digital publications on the device.
Source: Media Post {link no longer active}
