The iPad is seen as a great potential boon for the gaming and electronics industries. When the Wall Street Journal went asking companies how they would approach the device, Time Magazine indicated that they would receive sponsorships from Unilever, Toyota Motor and Fidelity Investments among others to sponsor their initial issues for the iPad. Additionally, Ford is apparently building an arcade game that’s controlled by tilting the iPad.
It’ll be interesting to see who creates these ads, writes IDG’s ITworld. Will it be the traditional print creators learning interactivity, or will it be the designers doing small-format flash ads for current sites learning to think big And what will it cost for advertisers to create all this content For companies like Coke and FedEx, this is a non-issue, but if the iPad does become ubiquitous and smaller publications, those that attract smaller advertisers with smaller budgets, move to the device it could be a factor. You’d be surprised at how often an advertiser needs help creating a basic banner ad once you get away from big media.
