The iPhone 5 is now available in eight more countries around the world, including Australia, Japan, Hong Kong, Singapore, France, Germany, the U.K., Canada and the U.S. The anticipation is so high, it is believed that as many as 10 million iPhones could be sold during the weekend sales rush, according to Gene Munster, an analyst at Piper Jaffray.

“We’ve never seen anything like this before,” said Andrew McAfee, principal research scientist at Massachusetts Institute of Technology’s Center for Digital Business. “It used to be that with tech products the nerds got them, obsessed about them, and talked about them, and the cool kids wanted no part of that conversation. That’s just not true anymore.”

Apple is introducing the iPhone across the world faster than any of the device’s five previous debuts. The iPhone will go on sale in 22 more countries on September 28, and it will be in more than 100 countries by the end of the year.