When those watching Apple’s big September 9th announcement streams saw Apple’s new ‘Perspective’ ad, touting that the iPhone is the phone for those who “see things differently,” Apple was fairly on the spot in this observation. According to a mobile browsing report, iPhone users are more extreme than other smartphone owners.

How extreme, you ask They are apparently 14 times more likely to view off-road racing videos. Studying the mobile search data, Exponential Interactive did a mobile brand comparison to see how different products attracted different people. Mobile data was collected from categories like celebrities, cars, sports, holidays and more to learn more about targeting appropriate content to the right users.

Depending on the phone, users might be more interested in skateboarding as opposed to snowboarding or basketball. The study found that HTC users were family-oriented, Nokia phones appealed to those who are not very tech-savvy, and Blackberry, unsurprisingly, appeals mostly to business people.

Source: The Drum