App Store releases are very common for blockbuster movie releases, and Iron Man 2 is no different. The Iron Man app is a great promotional tool, offering news, wallpapers, video clips, and links to other Iron Man content via iTunes including video material like movie trailers, behind-the-scenes footage, interviews and music videos; it also provides the ability to buy movie tickets.
The app, however, will be enhanced through the coming year with new content and features via app publisher Zumobi. An iPad specific version of the app is expected in the next couple of weeks.
“We have worked closely with Marvel’s digital team to ensure that we will always be curating and publishing compelling content related to the Iron Man character, not just the Iron Man 2 film, to maintain the app’s relevance to Iron Man fans well past the movie release window, said Ken Willner, CEO of Zumobi.
Zumobi also maintains apps for media properties like MSNBC, The Learning Channel and Better Homes and Gardens, so this isn’t new territory for them. Marvel hopes that they can drive interest in the app by emphasizing all parts of the franchise, including comics and the upcoming Avengers movie planned for 2012.
“This app is something fans are going to want to hold onto and be involved with,” said John Dokes, who heads integrated sales and marketing, publishing and digital media for Marvel.
This sort of app looks to buck the trend wherein most iPhone apps maintain their prime business for less than a month. Audi, Dr. Pepper and Burger King are already major sponsors of the movie and may be onboard as sponsors for the App.
Source: MediaPost
