iSwifter has announced that it should generate $10 million revenue during its first year of operation. The company, which helps stream Flash content to iOS devices via bespoke apps, has also hired former senior director of engineering at VMWare Ajit Mayya to lead a team of engineers, that includes new hires Lucian Masalar, and Pankaj Kumar, in projects designed to expand the company’s remit and market reach.

“Ajit has been a key executive at multiple start-ups and his experience at VMware, the technology leader in systems virtualization with a $40 billion market cap, is going to be totally awesome for us,” said Gupta and fellow co-founder Rohan Relan. “With Ajit on board, we are building a world-class engineering team and will broaden the company’s streaming offerings beyond Flash applications to become the ‘Netflix of Applications.'”

“Streaming Flash applications for mobile is just the beginning for iSwifter,” said Mayya. “Users want instant access to their content and applications regardless of the device they are using: be it music, video or iSwifter based applications streamed over WiFi and 3G/4G networks.”