Jagex has announced that it has appointed Sam Forrest as Director of PR. Forrest has over 16 years of PR experience working in the video game and entertainment sector, including nine years at THQ, and will oversee Jagex’s global PR activities including the launch campaign for the upcoming Transformers Universe.

“It’s with great pleasure that we welcome Sam to Jagex’s marketing team,” commented David Solari, Jagex’s Chief Marketing Officer. “The Director of PR role is pivotal for us and Sam’s wealth of knowledge and experience is just what we need as we embark on one of the most important periods of growth in Jagex’s history. In his role, Sam will be supporting the launch of Transformers Universe, continuing to promote the record-breaking RuneScape, plus the launch of two unannounced projects.”

“It’s great to be joining Jagex at a time when both the department and the company are in the process of rapidly expanding,” said Forrest. “This role presents a real opportunity to solidify Jagex’s reputation with the launch of such a prestigious IP as Transformers and I look forward to the opportunity to expand Jagex’s PR footprint out into wider Europe with the recruitment of leading PR agencies across the European territories.”