Jagex announced that it has appointed Simon Etchells as Global Marketing Manager for RuneScape. Etchells has experience with Vivendi Universal, LucasArts, Square Enix, Electronic Arts and Nokia, and most recently as the group product marketing manager EMEA 1st Party Xbox, overseeing the launch of first party titles for Kinect and playing a key role in global franchises such as Forza, Gears of War, Fable and Halo.

RuneScape’s success is second to none so it’s a great honor to be working on such a hugely popular and well-established IP,” said Etchells. “This is the one of the most exciting Marketing roles in the industry and I am looking forward to using the knowledge and experiences from my previous roles to help create the strategies which will further grow RuneScape’s popularity around the world.”

“Simon has an impressive track record working on extremely successful games titles,” said David Solari, Jagex CMO. “His vast experience, coupled with a vast knowledge of games marketing, will help advance the marketing efforts for RuneScape as the game continues lead the market of free-to-play digital MMO’s this year and beyond. ”