Electronic Arts has announced today that they have started a collaboration with Katy Perry. The pop superstar will be featured extensively in TV spots, online ads and retail marketing around the world.

“The creative collaboration kicks off with a Katy Perry-themed Collector’s Edition for The Sims 3 Showtime Expansion pack launching n March 2012,” wrote Nicole Morrison PR Specialist for EA. “The Collector’s Edition is available for pre-order today and will feature Katy Perry-themed, iconic content that celebrates the star’s personality, style and humor.”