Kickstarter today announced some changes in the way it allows projects to present what they are. Designed to reemphasize that Kickstarter is not in fact a store, it will require project makers to talk about the risks and challenges the project faces before completion.
Product renderings and simulations are also prohibited, meaning that creators will have to show off products as they are now rather than how they could potentially be. For hardware, offering multiple quantities of a reward is prohibited.
“These guidelines are effective for all Hardware and Product Design projects that launch starting today. We hope these updates reinforce that Kickstarter isn’t a traditional retail experience and underline the uniqueness of Kickstarter. Thanks for reading, and thanks as always for using Kickstarter,” concluded the posting.