M2 Research released a new report today titled Kids and Games: What Boys and Girls are Playing Today. In geneal, the study finds that kids are playing games wherever they can, be it on consoles, computers, portables and online, and more than ever before.
“We have found kids tend to play a wide variety of games, and their favorite games and gaming sites change often.” explains Louise Curcio, M2 Research Analyst. “There are opportunities for companies, and we believe the kids market has been overlooked.”
Among the findings were that social networking is important to children, and Facebook is the favorite site for tween (8-11) boys and teen (12-15) girls. Also, the target age for online games are boys and girls ages 8-11, with 91 percent of tween boys and 93 percent of tween girls playing games online.
Nintendo continues to dominate the portable space, but Apple is making headway with their iOS offerings, especially with girls. Nearly twice as many teen girls play PSP than boys, the most preferred series (20 percent) for girls is Mario, while boys prefer Call of Duty: Modern Warfare (36 percent).
