A dark cloud hung over Charles M. Schulz s classic Halloween TV special this year, as It’s the Great Pumpkin, Charlie Brown saw a significant slip in viewership among children and young adults. Ad Age reports that the program, a Halloween TV tradition since 1966, drew 18 percent fewer viewers in both the 18-49 and 6-11 year old age categories. It dropped precipitously among teens, drawing 42 percent fewer viewers than last year.
As Ad Age puts it, Good grief!
Read more at Ad Age {link no longer active}.
