With millions of players worldwide, Kim Kardashian: Hollywood is perhaps Glu Mobile’s most successful game to date. In it, players take the role of a Hollywood up-and-comer who rises in popularity with Kim as a mentor. The free-to-play mobile game recently got a huge magical upgrade in a cross-promotion with the upcoming movie, The Huntsman: Winter’s War. The film is a prequel to 2012’s Snow White and the Huntsman, and involves a conflict between Queen Ravenna (Charlize Theron) and her sister Freya (Emily Blunt), who both wield powerful magic as they battle for control of the land.

Kim Kardashian: Hollywood players will be able to capture some of the magic for themselves with all-new fashion and accessories inspired by the movie, including a mirrored crown. Furthermore, players can embark on a quest to attend a VIP screening of the movie.


[a]listdaily speaks to Niccolo de Masi, Glu’s chairman and CEO, to talk about how the cross-promotion and how Hollywood fashion brings extra power to Kim Kardashian: Hollywood.

How did the cross promotion between The Huntsman: Winter’s War and Kim Kardashian: Hollywood come together?

Glu has close ties in Hollywood. Kim is a fan of movies and The Huntsman: Winter’s War is critically acclaimed and projected to be one of the biggest films of the year! That caliber of success made it a natural fit for a partnership within Kim Kardashian: Hollywood.

What makes Winter’s War the ideal inspiration for Kim Kardashian: Hollywood content?

The ornate costumes and accessories featured in the film make The Huntsman: Winter’s War a great integration for Kim Kardashian: Hollywood. The game’s audience is well-versed in the latest entertainment and pop culture news. Fashion is a big part of the Kim Kardashian: Hollywood experience. Players can personally style the virtual Winter’s War clothing items as they like, allowing for user engagement with the film at a deep level.

In what ways does Winter’s War content enhance the Kim Kardashian: Hollywood experience?

In addition to costumes and accessories from the film incorporated into the game, players are given the opportunity to attend the VIP premiere of the film via a quest within the game. This kind of content integration amplifies the player experience by merging the real-world desire to attend an event like this with the digital world of Kim Kardashian: Hollywood.

Can we expect more movie crossovers like this with Universal Studios in the future?

There is nothing new announced in regards to additional film integrations in Kim Kardashian: Hollywood. We’re focused on the success of this partnership with Universal Studios, The Huntsman: Winter’s War film. We’ve received a positive response from players thus far. They’re enjoying the interaction with the content, which is building a tremendous amount of excitement for the film which debuts in theaters April 22nd.