Despite Apple’s soaring iPad sales, Amazon’s Kindle, partially driven by games (even though it’s an e-reader) could exceed 8 million units sold this year. Kindle is no doubt benefiting from its new, low price tag of $139.

If Kindle does hit 8 million sold this year, that number would easily surpass most analysts’ estimates, as many analysts had forecast Kindle sales to be in the 4-5 million range.

Source: Ad Week {link no longer active}