Microsoft announced today that there will be 17 games to launch with Kinect during November, 12 of which will be available at launch on November 4. Pre-orders are apparently selling out, though no hard numbers were provided.
“The very first time we saw Kinect, we knew it would be a must have item for the holiday season,” said Richard Barry, vice president, general merchandise manager, Toys ‘R’ Us Inc. “There is no better place in the world to introduce innovative new products than Toys R Us, and we are excited about the full day of activities planned in New York City, building up to the much anticipated sale of the first Kinect sensor at our flagship store in Times Square.”
The Kinect Experience Tour will continue while the Kinect global ad campaign launches this week. Kinect will also be featured on The Oprah Show on Tuesday, Oct. 19 as part of Susan Boyle, Jackie Evancho: What Happened to the Next Big Thing and it will even be showcased on The Ellen DeGeneres Show later this month.
“The Xbox 360 team created a multiyear, integrated campaign showcasing real people at the heart of the experience,” said Mike Delman, corporate vice president of IEB global marketing, Microsoft. “Kinect puts consumers at the center of their entertainment, and our marketing efforts follow that same charter.”
