Gene Simmons of Kiss is no stranger to cross platform promotion, famously starring in the game Kiss Psycho Circus. As it turns out, he’s actively working on expanding the Kiss brand into gaming right now.
“Well, we’re talking with Sony games now,” said Simmons. “We are really trying to take it in areas that haven’t been done before and have stayed out of the marketplace because the ideas simply weren’t exciting enough. So while the gaming world is waiting for the Kiss games that are going to explode, we’re busy taking the brand to places where no band has gone before. So Hello Kitty is one of the biggest brands on planet Earth. Now there’s Kiss Hello Kitty, which we’ve already launched in 90 countries.”
“We’re talking with Angry Birds, Kiss and Angry Birds, which will become a deal,” he continued. “The Kiss and the Archie world have now teamed up and the first issues of Kiss Archie comic books hits the world this month. Kiss golf courses are starting in Las Vegas right across from the Hard Rock. That opens in January. It’s just endless what we can do, but we only do things when it’s right. Just because there are games, and just because there’s this or that out there, unless the deal is right and unless the content is exciting to our fans, we don’t do it.”
Source: IndustryGamers {link no longer active}
