Kobe Bryant has partnered with Endemol USA in order to be the inspiration and focus of a new social game. The game, co-produced by 6waves, will see the L.A. Lakers star play an important role in the creative development.
“This is an unprecedented opportunity to transform the world of social games,” said Rex Ng, co-founder & CEO of 6waves. “While social games are incredibly popular, they have never included a global entertainment icon such as Kobe Bryant. Social gaming is still a fairly young platform, and we are going to completely change the experience for the player.”
The social title will give players a chance to win prizes like Bryant-autographed memorabilia or tickets to attend a Lakers game and will integrate into Bryant’s online video series, Dream Makers. Endemol USA will co-produce the game and secure sponsorships and brand integrations while 6waves will manage the development and distribution of the game on Facebook and other social networking sites globally.
“Expanding into the exciting world of social gaming feels like a natural progression for Endemol and we are thrilled to collaborate on this project with Kobe Bryant, one of worlds most talented athletes and the gaming masterminds of 6waves,” said David Goldberg, Chairman of Endemol North America.
“I’m excited to partner with Endemol USA and bring unprecedented entertainment programming to gaming fans worldwide, added Bryant.
