The Lego Group has announced that Lego Universe will be getting a free-to-play zone. Starting in August, the game will feature a free digital download option; the game will remain dependent on revenue through paid memberships and there are currently no plans for micro-transactions.
The Lego Group remains committed to success in the digital space and to Lego Universe, said Jesper Vilstrup, Vice President, the Lego Group. We see Lego Universe as a key element for our digital play division, and are adjusting the business model to make the game more accessible to players, without the immediate obligation to purchase or subscribe.
