We used to hear folks say ‘content is king,’ meaning if you had good content the eyes would follow (and where the eyes go, the brands go). But things are changing.
Ayzenberg media director Leo Hernandez helps us understand the accelerated evolution we’re seeing and how changing habits like screen-time have led to an ‘overpowering’ of the consumer. We also try to answer the following questions: What does the broadcast media landscape look like during the pandemic? How are media consumption habits changing?
There’s a lot to unpack, including what happened on Black Friday, a moratorium on Quibi and which sports managed to avoid tripping up in 2020.
About Listen In: Each week on Listen In, Bretz and a rotating cast of hosts from Ayzenberg interview experts in the field of marketing and advertising to explore uncharted territory together. The goal is to provide the a.network audience with actionable insights, enabling them to excel in their field.