Double Fusion has signed with Namco Bandai to bring dynamic ads into the PS3 version of the upcoming title Dead to Rights: Retribution. Slated for release in 2010 for both PS3 and 360, the game is the third installment in the action franchise launched by Namco (sans Bandai) in 2002. Industry Gamers reports that the Double Fusion deal only covers PS3 as Microsoft’s own in-game ad service Massive will most likely handle the 360 version.