Double Fusion has signed with Namco Bandai to bring dynamic ads into the PS3 version of the upcoming title Dead to Rights: Retribution. Slated for release in 2010 for both PS3 and 360, the game is the third installment in the action franchise launched by Namco (sans Bandai) in 2002. Industry Gamers reports that the Double Fusion deal only covers PS3 as Microsoft’s own in-game ad service Massive will most likely handle the 360 version.
Live Ads In ‘Dead To Rights’
Recommended For You
How Max’s ‘Succession’ Won Earned Media And Boosted Its Ad-Supported Tier
Since its debut in 2018, Max’s drama series “Succession” has been one of the most-covered television…
What Marketers Can Learn From Post Malone’s Earned Media Value Success
For marketers, decoding the true value of social media interactions and PR coverage can be a…
Banking On Buzz: How The Met Gala Unlocks Crucial ROI
With higher stakes than ever, the most recent Met Gala reportedly generated over $1 billion in earned media…