For a long time, the Macintosh line was at the forefront of Apple’s product lineup, but the winds have definitely shifted. There was nary a mention of Mac during Steve Jobs’ keynote, not even of the newest version of the Safari browser leaving many wondering if Apple isn’t shortchanging their own computer.

Other circumstantial evidence suggesting that Apple is minimizing the Mac comes from comments by Jobs indicating that mobile devices would supplant traditional computers (including Mac); also, the Mac category at the Apple Design Awards was dropped.

“Jobs’ team has made it perfectly clear in shareholder and analyst meetings, as well as during recent product launches, that Apple is focusing on mobile gadgets,” writes Jeff Bertolucci. “While that strategy may include the MacBook laptop, the Mac desktop is definitely the odd device out.”

Source: PC World