NY Times got its own version of Apple’s Mac versus PC ads with a takeover multimedia display covering much of its home page. The ads feature comedians John Hodgeman and Justin Long playing out their regular rivalry. In the site takeover, the actors appear in a video banner below a second banner made to look like CCTV monitors. The hard to decipher CCTV feeds are exposed through dialogue as showing customers who are switching from PC to Mac. They show foot traffic going into Apple stores. It comes across as a slight play off of Microsoft’s ads showing customers at retailers such as Best Buy deciding to forego Macs for Windows PCs.
Watch it at Creativity-Online.
