EA Sports and Coors recently announced a partnership. The two will work together on a series of public competitions for Madden NFL 11, and select markets will allow people to compete against a local NFL alumnus. The winner will have his likeness featured in a Madden NFL game and additional prizes include tickets to a Madden Bowl XVII party in Dallas during Super Bowl week, as well as copies of Madden NFL 11 and other EA Sports merchandise.
“Coors Light consumers are passionate about football in all forms, whether they’re cheering on their favorite team on Sunday or facing off against friends in Madden NFL 11,” said Rick Gomez, vice president of marketing for the Coors Family of Brands. “As cool as it is to whip your buddies in Madden NFL 11, imagine how much better it would be to do it in front of a bar full of people, or next year with ‘video you’ there to help your team march to victory.”
“EA Sports continues to bring Madden to the People in new and creative ways,” said Christopher Erb, senior director of partnership marketing for EA Sports. “This promotion with Coors Light gives fans not only a way to play Madden NFL, but to become part of it.”
To find out more, please visit CoorsLight.com/madden.
