Doritos and EA Sports have announced a deal to bring 3D to Madden NFL 11. This ability can be unlocked with a downloadable code found only on specially marked bags of Doritos Cool Ranch and Nacho Cheese flavored chips, with limited-edition Doritos branded 3-D glasses available to order online at www.doritoschangethegame.com {link no longer active} for $2.99 each.
“Through our work with EA Sports, we are committed to finding ways to elevate the gaming experience and give fans control over their biggest and best gaming moments,” said Rudy Wilson, vice president, marketing, Frito-Lay. “That’s why now we are pushing the limits and giving fans unprecedented access to enjoy their favorite football video game in 3-D.”
“The Doritos and EA Sports collaboration has truly given us the opportunity to take the idea of gaming to the next level,” shared Chris Erb, senior director, marketing, EA Sports. “Our diehard fans are the reason Madden NFL has been so successful year after year so that’s why we are thrilled to give them yet another way to enjoy the game.”
Find out more about the overall Doritos partnership, check out this [a]list feature.
