Marvel vs. Capcom is a franchise replete with pop culture references both for gamers and comic nerds, and its loyal following makes it ripe fodder for crossover potential and marketing tie-ins. Fittingly, both Capcom and Marvel are reportedly in talks to make a comic series based upon the Marvel vs. Capcom series.
While Marvel is, of course, a comic company at heart, Udon Entertainment owns the comic rights to the Street Fighter series. Udon project manager Jim Zubkavich couldn’t confirm anything, but certainly likes the idea.
“The comic medium is such an influence on both companies, both franchises,” said Zubkavich. “You look at the game, the style, it’s built off of a comic book aesthetic. It’s such a natural fit. It’s easy to build off of. The reality is, we are a generation of people who love these fan crossovers, it’s almost like fan fiction come to life.”
The idea of a Marvel vs. Capcom comic has been tossed around before, and Udon already has a long history of working with both Capcom and Marvel. “We started out as an art studio, a group of artists working together to provide creative services for other companies,” Zubkavich said. “One of our major clients back then was Marvel. We did Deadpool and Agent X for them. We did Sentinel. We did a mini-series called the Marvel Manga Universe.”
Udon’s various Capcom comics have been so well received, the developers have asked them to help work on games like Puzzle Fighter HD, Street Fighter HD Remix and Tatsunoko Vs. Capcom. “We are now involved on the production level of games,” Zubkavich detailed. “And now it’s all come around again with Marvel Vs. Capcom 3. When we got the license back in 2003 there were no Street Fighter games in development, the franchise was, you know, kinda dormant and everyone was like, ‘Really, you guys are doing Street Fighter ‘ But all of the characters are really rich and there is a great story we can play with. And now watching it come back in the last two years and explode has been super gratifying.”
Speaking theoretically about a Marvel vs. Capcom 3 comic, Zubkavich thinks the perfect length might be a mini-series between four and a dozen issues. “You want to make a good impression,” he said, “but you don’t want to wear out your welcome.”
Source: Kotaku
