Audi is partnering with Marvel Entertainment for its new campaign. The auto maker is sponsoring a crowd-sourced digital comic book featuring Iron Man.
The key part of this campaign is that fans can decided how they want the story to end. To that end, fans can submit their sketches for the final panel of the comic book and the winning entry will be published.
The “Steer the Story” e-comic book focuses on Tony Stark taking a ride in an Audi R8 sportscar prototype. It’s worth noting that while users will vote on their favorites, the final decision will be made by the panel of judges that include Marvel’s Editor-in-Chief Axel Alonso and editors Jeanine Shaefer and Bill Rosemann.
“Audi is once again excited to create an opportunity to engage consumers with both the Audi brand and Marvel’s Iron Man franchise,” said Loren Angelo, Director of Marketing for Audi in America. “The ‘Steer The Story’ contest is a perfect chance for us to provide consumers, fans and enthusiasts with the ultimate experience to showcase their creativity and unique designs that not only reflect Tony Stark’s character but also the brand’s latest innovations.”
Finalists and the grand prize winner will be announced May 10. All participants will be given a complimentary digital copy of the finished comic book on 24 May.
Source: PSFK.com
