CBS has attracted a great deal of attention with its Masters Live program, streaming select holes to 556,090 unique users, a 133 percent increase compared to the roughly 239,000 that streamed the tournament last year. It is also notably only a little below the 575,000 fans that streamed the NCAA men’s basketball championship game on Monday.
Fans consumed 392,901 hours of live video, an increase of 71 percent versus the same day in 2009. With the anticipated return of Tiger Woods, CBS has increased its online coverage with 86 hours of live video on Masters Live, a 50 percent increase over last year. It just goes to show that, controversy or no, Tiger’s brand remains incredibly strong, and it makes EA Sports’ decision to stand by him the whole time seem like a wise one.
Source: Adweek {link no longer active}
