Adidas is revisiting Star Wars branded apparel with a second line of Adidas Originals drawing designs from the classic first three films in the sci-fi franchise. Fast Company says the line is a more inspired take than the company s first attempt. Adidas introduced Star Wars themed sports apparel in 2007 that amounted to slapping the Star Wars logo and color schemes on sneakers. This time, the company has created unique looking products with patterns lifted from some of the IP’s most recognizable production design elements. Check it out at Fast Company.
May The Force Be On You
Recommended For You
Podcasts Deliver On ROI And Engagement: Here’s How To Launch Your Strategy
Even in the midst of uncertainty, podcasts are providing brand marketers with new opportunities to drive…
Here Come The Zoomers: 16 To 24-Year-Olds Are Always Connected And Streaming
A recent report by GWI shows that today’s 16 to 24-year-olds are a lot like The…
NewFronts: Streams Lean In On New Options For Brand Marketers
As leading streamers face revenue challenges, top platforms like Amazon Prime Video and Netflix are leaning…