2K Sports today announced that Michael Jordan will grace the cover of NBA 2K11, confirming recent rumors. The current Charlotte Bobcats owner won six championships and six NBA Finals MVP awards while with the Chicago Bulls during the ’90s, and continues to be a global marketing icon.
“We’ve made a lot of progress over the past 10 years, but we know we have the best NBA video game ever made here,” said Jason Argent, vice president of marketing for 2K Sports. “So we thought to ourselves how can we embody that and there was only one person on that list who we wanted to have and that was Michael Jordan. Actually getting this done is the most ridiculous win of all-time.”
“Michael’s last appearance in a video game was in 2004 and over that time the video game industry had continued to grow,” said Estee Portnoy, Jordan s business manager. “We had been hearing that there was demand from the gamers to have him in the game and this came along and made a lot of sense.”
Jordan’s appearance in the game is being kept a secret for now. Argent predicted that NBA 2K11 will be the best selling game in the franchise’s ten-year history.
“It’s an honor to be featured on the cover of NBA 2K11,” Jordan said, in a statement. “I have no doubt that NBA 2K11 will be a big hit with gamers and basketball fans alike. I m looking forward to getting back out on the court, virtually.”
Source: CNBC
