Earlier this week, Variety penned an article about Mickey’s revival as a hero in the upcoming Wii game Epic Mickey. The message has gone mainstream, thanks to an article penned by Brooks Barnes for NY Times. It’s proof that Disney is dead serious about reviving its flagship icon, reconsidering how it relegated a key entertainment property to corporate image status.

NY Times brings more insight into the origins of Epic Mickey, including some of the potential challenges facing Warren Spector and his Wii game. Read more in NY Times.