Microsoft has always had a challenging time with the Xbox brand in Japan, with the original system moving only 2 million units and the Xbox 360 doing worse than that. Despite this, President of the Interactive Entertainment Business at Microsoft Don Mattrick says that the company is committed to the Japanese region.
“We’re committed to Japan,” Mattrick said. “We continue to build on our partnerships, we continue to build on our offerings for consumers inside of that space.”
“We think it’s an important market, and we’ll continue building on the working investment that we’ve done over all these years,” he added. “I’m not going to go in to details of the launch until we talk to key partners and build a market strategy.”