While Sony and Nintendo have jumped in head first into the 3D gaming trend, Microsoft has taken a notably more reserved tack. Phil Spencer, corporate vice president for Microsoft Game Studios, likens the 3D gaming efforts to “a science experiment,” bagging on Sony’s hardware business in the process.
“As an entertainment company, we’re trying to do things that millions of people can go enjoy today, and for better or for worse, people just don’t really have TVs in their house right now that are going to do 3D in a way that’s going to work,” said Spencer. “As a corporate mandate, I don’t need to sell you a new TV. That’s not part of my business model. Other companies maybe have that part of their business model. I don’t.”
“A bunch of people sitting around the living room wearing $150 glasses — I’m just not sure that’s kind of mainstream today,” he added. “Trying to get a bunch of people playing together in a room where not everybody sees the same thing … is kind of a weird disconnect to me.”