With the advent of YouTube, it can be hard to tell what’s company sponsored and what’s not. Take this video for instance: is it a viral marketing effort by Microsoft or was it just set up by a prankster Are parts of it staged You be the judge.
With the advent of YouTube, it can be hard to tell what’s company sponsored and what’s not. Take this video for instance: is it a viral marketing effort by Microsoft or was it just set up by a prankster Are parts of it staged You be the judge.
Here Come The Zoomers: 16 To 24-Year-Olds Are Always Connected And Streaming
A recent report by GWI shows that today’s 16 to 24-year-olds are a lot like The…
Report: Free Ad-Supported Channels On The Rise; Consumers Actually Don’t Mind Ads After All
Findings from Hub’s new “TV Advertising: Fact vs. Fiction” report reveal that consumers love their streaming…
The Monumental Opportunity In Video Ad Measurement
Ad measurement is key to proving a strategy is driving business impact, getting C-suite buy-in and…