The Xbox 360 is approaching five years of age, and in previous eras this would be a signal that its lifetime was coming to a close. However, with the launch of a popular new version of the hardware and the impending release of Kinect, they hope to go for five more years.
“Kinect really gives us, I think, a very genuine additional five years,” said Chris Lewis, vice president for Microsoft’s interactive entertainment business in Europe. “What Kinect does is broaden us out to users that we weren’t addressing in the past.”
Meanwhile, Sony and Nintendo are gearing up their own 3D efforts, but Microsoft is waiting in the wings; Lewis simply thinks it’s too early. “We are two to three years away from that, till the price point comes down, till the experience is sufficiently social, that you don’t sit there with big glasses on and don’t talk to your family,” he said. “That will happen, there’s no doubt.’
Source: Business Week {link no longer active}
