Microsoft is launching their new Office 2010 software with both a press conference and a virtual launch in 60 markets, in 38 different regional variations comprising 26 languages. This is being done to emphasize a new part of Office called SharePoint 2010.
Doing so means that Micrsoft will be able to be more social with the site than they could with a previous version of the software. “If we went with (SharePoint) 2007 we probably would have cut corners a little bit,” said Carol Matthews, a senior marketing manager in Microsoft’s information worker team.
Doing this also helps Microsoft save on launch events around the world, allowing to focus on one main location. “Those were very expensive,” said Matthews.
Office is a cornerstone for Microsoft’s core business, and this demonstration might help push it to be the fastest adopted Office ever, also thanks to enthusiasm surrounding Windows 7. The move should help them combat Google’s online apps, which have been slowly cutting into Microsoft’s mindshare.
Source: Cnet
