Europe and U.S. regulators have cleared the way for Microsoft and Yahoo to integrate their search engines in Europe territories by 2012, reports Brand Republic. The companies had asked for approval on a ten year deal to share query results between Yahoo Search and Microsoft Bing. Regulators gave their approval only with assurance that the companies would continue developing unique content for their search engines. They also noted Google dominance in okaying the partnership, with the European Commission explicitly noting they didn’t see the potential for the deal to impede effective competition given that Google currently accounts for 90 percent of the search market in Europe. The U.S. Department of Justice shared a similar sentiment in its approval of the move. Brand Republic says regulators in Japan, Korea and Taiwan are considering the same proposal from the two companies. Read more at Brand Republic.
Microsoft, Yahoo To Tie Up Search In Europe
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