It looks like millennials by and large won’t exactly be waiting around for Cyber Monday to roll around. Twenty-six percent of them plan on having their big Christmas shopping blowout at retail stores on Black Friday while boomers stand aside with a collective “meh” according to a survey by DDB.

Millennials are keeping the holiday spirits aloft with robust profits from the outset this holiday season. A telling 12 percent will do their shopping as the madness peters out over the weekend and 11 percent will take advantage of the big deals likely to be found Cyber Monday.

While you’re adding up those numbers, it looks like 51 percent of millennials will weather the initial shopping wave to ride it out later in the season. A solid 10 percent are procrastinators, waiting until the last minute to find gifts for their loved ones.

In comparison, boomers appear to be much less excited to hold out for the best deals come Black Friday. A meager 7 percent plan to partake in Black Friday and the same number are prepping their wallets for Cyber Monday. Boomers are also slightly more keen on waiting until the final days to secure their Christmas loot.

Although folks are still planning on getting into the spirit of the giving season, 47 percent say they will be less spendy this year than last.

The most wanted item this year Notably, it’s not a console. Thirty-one percent of survey responders say they would much prefer cash.
Source: AdWeek {link no longer active}