Ubisoft is producing a Far Cry 3 skinpack and maps for Minecraft, adding new environments, weapons and tools. There will also be Far Cry 3 locations and characters, including Vaas, Jason and Citra, done up in Minecraft style.
“They have our permission to do the skinpack and maps for PC,” said Mojang business development director Daniel Kaplan. “I don’t know if we will do more like these, it depends from project to project.”
Source: GamesIndustry International
Marketers See Retail Media As 2023’s Most Effective Digital Channel
While only 22 percent of American digital advertisers used retail media as a part of their…
How Max’s ‘Succession’ Won Earned Media And Boosted Its Ad-Supported Tier
Since its debut in 2018, Max’s drama series “Succession” has been one of the most-covered television…
NewFronts: Streams Lean In On New Options For Brand Marketers
As leading streamers face revenue challenges, top platforms like Amazon Prime Video and Netflix are leaning…
