Mobile gaming has seen explosive growth in North America and across the globe. Perhaps the area where it’s seen the quickest growth, however, is Asia. China in particular has seen an extraordinary rise in mobile gaming. A new report by market research firm Niko Partners now shows that the number of mobile players in China will soon exceed the number of PC players. In China’s Mobile Games Market 2012 report, Niko estimates that the number of mobile gamers in the region will reach 192 million this year.
Niko added that the market is still growing and will continue to rise as 3G data use and smartphone ownership becomes more prevalent. The firm anticipates that China’s annual mobile game revenue will hit $3.6 billion in five years.
“Mobile games and web-browser games are the two buzzword segments in China’s games market this year, and Chinese game companies are racing to deliver their games on multiple platforms to satisfy gamer demand in every way possible,” said Niko Partners managing partner Lisa Cosmas Hanson.
