Mobile Games Played By Nearly Half Of All Adults In U.S. And U.K.

Information Solutions Group has conducted another survey focusing on mobile on behalf of PopCap. The survey found that almost half of all adults in the U.S. and U.K. are now playing games on mobile and that there is now an addressable market of more than 125 million people playing mobile games in the U.S. and U.K.

Additionally, it was found that almost half (46 percent) of all video game time is spent on a mobile device. Phones and computers were found to be the most common game devices (33 percent and 32 percent, respectively). Interestingly, dedicated consoles were only at 18 percent.

“Mobile games continue to vie with social games as the hottest sector of the video game industry and that trend shows no sign of waning,” stated Dennis Ryan, VP of Worldwide Publishing at PopCap. “Smartphone adoption continues apace and tablet adoption has added considerable fuel to the fire. Even more important, consumers are embracing the shift toward freemium games and other add-on game content purchases, driving the dramatic and rapid shift in the forms of monetization being used by developers and publishers.”