Layar released their augmented reality app for iPhone with a feature included that lets users manipulate the information overlays.  Layar’s app overlays information on images viewed through the iPhone camera.  The data displayed is like marrying Google Streets with the regular map browser, where the destination points and other data from the map appears in a photo of that location.  The information displayed can include popular businesses or tourist destinations.  Layar describes the experience as “browsing the world.”

Kit Eaton at FastCompany writes that the app includes code that lets developers customize overlays with their own information.  Perhaps great for practical jokes, but what Layar has in mind is to see iPhone developers creating new apps and savvy users creating ARG mods.  Their open source thinking extends to their pricing model the app is free.

Read more at FastCompany {link no longer active}.