The Entertainment Merchants Association (EMA) recently concluded their GamePlan Summit with an award ceremony recognizing retailers and publishers. The winners were voted on by EMA s Game Retailing Council and EMA member retailers, vendors, publishers.
“We are delighted to celebrate and honor those who contribute to the success of the video game industry through outstanding marketing, promotions, and retailing,” stated Bo Andersen, EMA President and CEO. “Even the most compelling games need the support of great packaging, advertising, marketing, and execution at retail.”
GameStop won both Best Game Department and Best Retail Promotion and Marketing. Activision was recognized for their work on Call of Duty: Modern Warfare 2 with Best Use of Social Networks, Best Packaging, Best Publisher’s Marketing Campaign. Best Use of Social Media went to GameFly, Best Online Execution was given to Amazon.com, Best Retail Advertising was Best Buy and Video Game Revitalization at Retail was given to Target. Best Display at Retail was given to Nintendo for Wii Sports Resort while Best Representation of Titles at Retail was given to Electronic Arts.
Source: GamePlanSummit.com {link no longer active}
