Monopoly’s “Save Your Token” contest has ended and the cat has been named the winner. The loser of the contest is the iron, which will be taken out of future editions of the game.
Fans from 120 countries, including Djibouti, Kyrgyzstan, Guam and Liechtenstein, voted in the contest according to Jonathan Berkowitz, vice president of marketing for Hasbro Gaming. “It’s been an exciting campaign and a lot of Monopoly fans around the world have gotten involved,” Berkowitz said.
“Because there’s a Scottie dog, there was always a conversation about, ‘Should there be a cat ‘ so that’s how it ended up being one of the options for the voting,” Berkowitz added. “We chose all of the new token options by really listening to our fans and hearing what they were talking about.”
The token wars got companies to side with their favorites. Zappos created campaigns for the shoe and Ames True Temper made videos pulling for the wheelbarrow.
Jolly Time Pop Corn, petitioned to create their own, though write-ins weren’t included in the ballot this time around. “We’re going to keep listening to our fans,” Berkowitz said. “We’re going to make sure we keep Monopoly current and exciting, as we’re doing with the token vote.”
Hasbro will release an exclusive version of the game that includes all the old token pieces and all the new candidates on February 15. The new version of the board game, in which the iron will be replaced with the cat, will be released in the Fall.
Source: ABCnews.com
