NeoEdge announced a partnership with Playdom. Under terms of this exclusive deal, NeoEdge’s video ad serving platform will be integrated into RedAtoms’ Bar Society game, a game about owning and operating a bar for users 21 years-old and up.
“We are excited about the opportunity to drive significant revenue using Neoedge’s innovative and simple-to-integrate ad products,” said David Liu, CEO of RedAtoms.
“NeoEdge solution can provide social game developers the vehicle to monetize the other 98 percent of their user base,” said Lesley Mansford, CEO of NeoEdge. “Initial tests have shown user feedback from these social game video ads to be very positive and social games publishers can often increase their revenue 25 percent to 50 percent or more by implementing NeoEdge video ads. The timing is great as brands look for more innovative ways to play in the social media space.”
